Store Guide: Ani and Wren, a new Rosedale boutique for fashionable moms and moms-to-be
Name: Ani and Wren
Sells: Contemporary womenswear, maternity clothes, shoes, accessories, beauty products, baby clothes
Contact info: 1172 Yonge St., 416-944-1260, aniandwren.com
Hours: Tu, W, F, Sa 10–6, Th 10–7, Su 12–5. Closed Monday.
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It’s hard to tell at first that Ani and Wren is a maternity boutique—which is a very good thing. Sisters-in-law Lani and Lauren Levy’s new Rosedale shop targets Toronto’s hordes of stylish moms, who wouldn’t be caught dead in a pastel tent-dress. Embellished sweaters, blazers, totes and leather boots from lines like Rebecca Minkoff, Vince and DVF hang alongside maternity brands, making the place feel more like a trendy boutique that just so happens to have a kick-ass maternity section.
The stock, which ranges from cozy weekend outfits to tailored office wear and day-to-night dresses, includes several brands exclusive to Toronto. Maya Brenner’s delicate initial necklaces ($275) and Laveer’s sharp blazers ($495 and up) are among our favourites. Little goodies—cards, baby clothes, candles and bath products—are scattered throughout the store and would make great baby shower gifts (or pick-me-ups for weary shoppers).