Veronica Chu learned how to do makeup by practising on her little brother: he was obsessed with ’90s supermodels like Kate Moss and Claudia Schiffer. They grew up in a household full of professional-quality makeup—her mother was an aesthetician and cosmetic tattooer—and by the time she turned 11, Chu was making pocket money by tweezing eyebrows in her mother’s salon. Now, she’s a professional makeup artist and spokesperson for CoverGirl with a roster of A-list clients, like Dustin Hoffman, Coco Rocha and Shay Mitchell.
While Chu is busy using faces as her canvas, her own approach to style is decidedly more laid-back. Calling herself a “fashion conformist,” Chu’s sensibilities are consistent and pragmatic: she typically wears all-black pieces and is rarely seen without her signature black-frame glasses and bold lipstick.