Loft opens an Eaton Centre store, with plans for three more Ontario locations this year
Loft opens an Eaton Centre store, with plans for three more Ontario locations this year
By Michelle Reddick | June 3, 2013
By Michelle Reddick | 06/03/2013
The third level of the Eaton Centre has become the location of choice for global labels catering to trend-conscious working women. The latest to land: a second Canadian store from Loft, the affordable brand owned by the same parent company as Ann Taylor. Similar in size to Loft’s Yorkdale location, the Eaton Centre store has a large petites section and carries a full range of clothing, accessories and footwear, most of which come in under $100. The brand’s move into the downtown mall is part of the same expansion campaign that saw the launch of Canadian online shopping earlier this spring. Conquering the suburbs is next, with Loft stores set to open in Lime Ridge Mall in Hamilton in July, Markville Shopping Centre in Markham in August and Square One Shopping Centre in Mississauga in October.
217129 Right to left: red pleated tank dress, beige print dress, eggplant halter dress and a floral tie waist dress, all $54 Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-09-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-09.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-09.jpg 624 416 {"copyright":"\u00c2\u00a9 2013 Teddy Chau"} https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-09/ toronto-store-guide-loft-eaton-centre-09 0 0
217128 Petites floral peasant blouses, $65, and cotton silk blend button downs, $54 Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-08-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-08.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-08.jpg 624 416 {"copyright":"\u00c2\u00a9 2013 Teddy Chau"} https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-08/ toronto-store-guide-loft-eaton-centre-08 0 0
217126 The petites section at the rear of the store Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-06-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-06.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-06.jpg 624 416 [] https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-06/ toronto-store-guide-loft-eaton-centre-06 0 0
217125 Colourful cardigans, $48—$59. On the mannequin: rugby-striped sequin shell, $54 Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-05-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-05.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-05.jpg 624 416 [] https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-05/ toronto-store-guide-loft-eaton-centre-05 0 0
217123 On the mannequin: tiered eyelet tank, $54; circle print pompom scarf, $48 Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-03-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-03.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-03.jpg 624 416 [] https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-03/ toronto-store-guide-loft-eaton-centre-03 0 0
217127 Cast stone bracelet sets, $21; braided leather and gem bracelets, $16 Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-07-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-07.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-07.jpg 624 416 [] https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-07/ toronto-store-guide-loft-eaton-centre-07 0 0
217124 All of the jewellery in the store, including watches, is priced under $70 Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-04-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-04.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-04.jpg 624 416 [] https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-04/ toronto-store-guide-loft-eaton-centre-04 0 0
217122 Dresses run from about $50–$110. On the mannequins: colour blocked dress, $75; crocheted bib lace dress, $106 Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-02-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-02.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-02.jpg 624 416 {"copyright":"\u00c2\u00a9 2013 Teddy Chau"} https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-02/ toronto-store-guide-loft-eaton-centre-02 0 0
217130 The store carries both petite and regular sizes Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-intro-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-intro.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-intro.jpg 656 416 [] https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-intro/ toronto-store-guide-loft-eaton-centre-intro 0 0
217121 The new Loft store is on the third floor of the mall, about midway between the Queen Street and Dundas Street entrances Store Guide: Loft’s new Eaton Centre store Store Guide: Loft’s new Eaton Centre store https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-01-96x96.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-01.jpg https://torontolife.com/wp-content/uploads/2013/05/toronto-store-guide-loft-eaton-centre-01.jpg 624 416 [] https://torontolife.com/style/store-guideloft-eaton-centre/slide/toronto-store-guide-loft-eaton-centre-01/ toronto-store-guide-loft-eaton-centre-01 0 0