Parisian menswear shop Loding has a sleek new home in First Canadian Place
Parisian menswear brand Loding landed in Toronto last winter when it partnered with Yannick Bigourdan, owner of Queen West restaurant Nota Bene, to open an intimate boutique in Yorkville. Less than a year later, the store has expanded into the financial district. The new shop, located in First Canadian Place (across from the Lindt store), sells all the work-wear essentials a busy businessmen could want, including breathable Egyptian cotton shirts, full-grain leather shoes, cashmere sweaters and silk ties. And while the new location looks a bit more modern than the Yorkville shop, it sticks to the same simple philosophy: there are no sales or discounts, and the prices are fixed: all shirts are $95 and all shoes—even chic Chelsea boots—cost $330. We especially love the selection of silly cufflinks, like these tiny Playstation controllers—because even buttoned-up guys should show a little flair.
Loding, First Canadian Place, loding.ca