Jeanne Beker’s clothing line announces expansion—in both waist sizes and availability
The size choices in the most stylish clothing lines are, shall we say, a bit thin. Even when brands include wider waists, very few items are produced, in fear of overstock. The phenomenon is a recurring concern for women who either teeter on or fall into plus sizes. Though most designers ignore this issue due to cost or apathy, the tireless Jeanne Beker has taken it on. Toronto’s famous fashion maven will grow her clothing line, Edit, so that it includes waist sizes from 14 to 22.
“This spring is all about energizing and mixing up bold colours with neutral palettes and silhouettes,” Beker told The Canadian Press. While we’re a bit confused by the concept of “neutral silhouettes,” we like the idea of everyone being able to dress up in brights as seen in spring–summer 2011 collections from Jil Sander and Pink Tartan. Combine this with Beker’s wider distribution (the clothes are now available in over 80 stores), and we predict a flashy summer of fashion reminiscent of the Polyphonic Spree.
• Edit by Jeanne Beker line expands availability, size range [Canadian Press]