48 spring/summer runway looks Joe Fresh actually produced (and they’re available in stores now)
A frequent point of contention at Toronto Fashion Week is that a lot of what we see from Joe Fresh (Joe Freezy, to us) is never actually produced. Or if it is produced, a cheaper material is substituted for leather, and it just doesn’t look the same. But Joe Fresh has stepped it up this season. A lot of what’s in stores looks exactly like it did on the runway—and, like always, it’s pretty darn cheap (most pieces are under $100, including shoes). The runway collection dropped yesterday at Freezy’s Queen and Portland, Forest Hill, Maple Leaf Gardens and Queen’s Quay locations, and according to a Joe Fresh rep, Queen and Portland and Forest Hill will have the largest selection. Joe Fresh’s awesome printed pants are in-store, but sadly the colour-blocked button-up is not. And fortunately for womankind, these leather pants have not been produced (though for some reason, this monstrosity made the cut).