How SJM Variants works

Dear Digital Publishing Awards judges,

Because it’s not easy to show you how the SJM Variants tool works on’s WordPress build and our Slack workspace without giving all of you custom logins and passwords (and a training session), hopefully these short videos showing how just the highlights work for editors will do.

Here’s how an editor starts an experiment in WordPress when they’re creating a post:


And here’s how the results are displayed to them in the WordPress backend as an experiment is running, or after it’s over:


And here’s the Slack channel where results are posted so that the entire editorial team can see them:


Thanks very much for your consideration.