VIDEO: Watch William Shatner show how deep-frying a turkey can go wrong

Noted safety expert William Shatner has teamed up with good neighbour State Farm Insurance to take up the annual tradition of warning Americans about the dangers of deep-fried turkey, just in time for next week’s U.S. Thanksgiving. This time around, they decided to go quasi–Terrence Malick, complete with portentous orchestral music, slow-panning shots and Shatner intoning as only Shatner can: “Fire, metal, oil and turkey are glorious when in harmony, but their power is unrelenting in careless hands.” Oh, and there are also some cheesy flame effects.