Sasha Chapman on the return of the TV dinner
The chatter started months before Mark McEwan opened the doors to his gourmet groceteria last June. The choice of location, which was then a tired strip of Lawrence East, seemed quixotic at best. As boutique shops go, it was cavernously large: at 22,000 square feet, it was 33 per cent bigger than Pusateri’s, which until then had been the first and last word in high-end groceries in Toronto. And then there was the timing. Weren’t we in the middle of a recession? Surely shoppers were trading down, looking for bargains. Would they really pay $12.95 for chicken caesar salad? Or $6.25 for a squat 250-millilitre jar of salad dressing?
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