David Adjey wants to help new restaurants (or at least put them on TV)
Food Network Canada has posted a casting call for David Adjey’s new show, The Opener, which is looking for first-time restaurateurs who need some advice from the seasoned chef. Not to be confused with Restaurant Makeover (the other Food Network show that has featured Adjey and received its share of criticism), The Opener switches the focus from floundering eateries to those that have yet to open but are likely to flounder.
The casting video shows Adjey making his pitch in Toronto (at Kensington newcomer El Barrio tapas bar), but the trailer shows Adjey travelling to New Orleans to help a pair of brothers with their new restaurants.
Despite the semi-dirty title, we’re hoping The Opener has learned from the past mistakes of Restaurant Makeover: don’t give places stupid names, don’t choose utterly hopeless projects, and don’t turn every place into a minimalist resto-lounge with no soul (or customers).
• The Opener: Casting Call for Newbie Restaurateurs [Food Network]
• The Opener: Trailer [YouTube]