Dangerous Dan’s gross new ads capitalize on pot, universal health care
Dangerous Dan’s, Queen Street East’s unmissable hamburger joint, has never been known for moderation. It’s no surprise, then, that the diner’s latest ad campaign is a series of shock ads featuring shots of humongous burgers next to such slogans as “It’s 4:20 somewhere” and “While we still have health care.” The series is basically the marketing equivalent of the colossal colon clogger—Dangerous Dan’s 24-ounce patty topped with a quarter pound each of bacon and cheese.
The campaign features six posters and a series of stoner-friendly radio ads aired on Ryerson’s CKLN (also available on YouTube). As one would expect from a restaurant that features pot leaf icons on its menu (for “medical cannabis users”), the ads are decidedly un-PC. One poster reads “22 per cent of Ontarians are obese. We can do better.” Other ads are designed to irk vegetarians: “Meat is murder. Tasty, tasty murder.”
The lesson here is that while being politically correct isn’t always lucrative, going gross is. Just ask the creator of the Double Down.