Cooking it old school: Brad Moore’s new café introduces brunch and education puns
Class is in session at School Bakery and Café, which served up its inaugural Saturday brunch this past weekend. Since opening mid-January, chef Brad Moore’s Liberty Village project has been attracting attention for its gimmicky take on education, complete with ruled-paper menus, school bells and trivia-covered banquettes. But collegiate accessories are for style only. Moore, who assures us that the first full weekend brunch service went off without a hitch, is very clear on the fact that “there are no rules at School.”
With two unceremonious departures from more high-end hot spots (Xacutti and Eleven) behind him, Moore is putting together a different program for School. And this time, he’s not dropping out: “I have plans to expand within this brand,” explains Moore, who is planning such projects as Private School, an extracurricular party on the first Friday of every month, and Detention, a happy hour of sorts that includes instructional sessions (such as mixology courses by resident barkeep Rob Devorchik). Moore’s new curriculum starts with launch parties March 6 and 11, designed to draw in more than the locals-only weekday crowd.
On March 9, Moore will launch a revised menu introducing daily specials with different ethnic influences. One thing that won’t change, though, is School’s house bakery, which draws on influences from trendy to trailer park (think the cupcake version of a Viva Puff cookie). Moore is giddy as a schoolboy to be offering his own dessert indulgences for the first time. “I feel strongly about my brownie,” he says. “I giggle to myself when I say that.”
sounds like a lot of sound and fury (and jokey names) signifying nothing. after moores antics at other places, is this what it takes to bring people in? does anyone know if its any good?
The service is great – accommodating and warm. The place is fun with the goofy decor for breakfast, lunch or brunch. I don’t think I’d have dinner there (if they get to that) unless it was an early family (with my 7-year-old) dinner. Bakery items I tried were very good – sour lemon scone especially. I hate the silly black gratin dishes they use instead of plates and the rest of the food was just OK. I will go back though because it’s in my hood.
There was no mention of his venture in the failure of his prior project “11”; a shabby shack lasting little more than a few weeks. Or how the downfall of Xacutti came to be. A lot of employees are still owed numbers in the thousands. Brad is a trendy con artist!