City’s average burger price plummets with closure of M:brgr’s King West location
On Tuesday, we heard through the grapevine from Montreal food journalist Lesley Chesterman that the Toronto location of M:brgr, home of the $100 burger, had closed. At the end of last week, we received confirmation from M:brgr’s Toronto PR firm that the rumours are true, and founder and owner Jeff Dichter has confirmed that the Toronto location has “ceased operations” and will remain closed.
Hailing from Montreal, M:brgr opened just five months ago on King Street West’s already burger-filled strip. Its big draw was the signature $100 burger—two Kobe beef patties with bacon, grilled pear, foie gras, brie, fig jam, asparagus, Piave cheese, garlic-roasted ham, porcini mushrooms, honey truffle aioli and truffles. Up until Tuesday, it was, by our reckoning, the most expensive sandwich in the city, a “sloppy, drippy, salty, meaty, fruity, earthy, cheesy, beautiful thing” as our Chris Nuttall-Smith put it. It seems as though Bymark has regained its long-held priciest burger crown by attrition.