QUOTED: Cameron Bailey on studios courting festivals and festivals courting studios

QUOTED: Cameron Bailey on studios courting festivals and festivals courting studios

It’s a mutual seduction. Sometimes we’re chasing them, sometimes they are chasing us…. After last year, there is more of an awareness now among the major companies that a festival can do a lot for their film, not just in prestige but in dollars and cents.

– TIFF co-director Cameron Bailey [Variety]