Toronto group hopes to crowdfund a billboard that reminds people how rich Rob Ford’s family is
One of the many amazing things about Rob Ford as a political candidate is the disparity between his image as a “regular guy” and his family’s wealth. Most politicians in his situation—he’s the scion of a label-making empire started by his father in the 1960s—couldn’t get away with marketing themselves as men- or women-of-the-people. And yet, Ford’s uncouth, crack-smoking public image helps him avoid being considered a member of Toronto’s elite. He appears too unrefined to have come from money—and, in elections, appearances are sometimes all that matter.
Over the course of his career, Ford has rarely had to defend himself against accusations of blue-bloodedness. In fact, he and his brother are already hard at work trying to make that epithet stick to some the mayor’s political rivals, with some success.
Rabble.org, a new Toronto-based crowdfunding site (somewhat confusingly, it has no relationship with the Toronto-based indie-news site Rabble.ca) is trying to rectify this perception gap by asking the internet for $5,000 to finance a giant billboard. On the billboard—a rendering of which is above—the group plans to put a picture of Rob Ford’s face and an estimate of his family’s net worth, based on the Globe‘s attempt to figure it out using what little the public knows about the finances of the Ford-family business.
The crowdfunding campaign was started by Rabble.org’s administrators as a sort of example of what their site is designed to do. (Unlike similar sites, this one is geared specifically towards funding political advertising.) The total amount of money raised currently stands at $275, with 54 days to go. The campaign page is right here.