E-Cigarettes Mainstream Enough for Toronto Main-Street (Yonge)


“To mark the grand opening of their flagship store in Toronto, 180 Smoke is giving away an estimated $15,000 worth of rechargeable electronic cigarette kits to smokers who turn in their last pack of cigarettes”

E-cigarettes have been growing in popularity and popping up in the news at an unprecedented frequency, but trying to get one in Toronto could be a bit of an adventure, most stores are hard to find, are either small shops upstairs away from the street or a stand at the flea markets.

A shiny new flagship store just opened up on Yonge St. by 180 Smoke, and to mark their grand opening on July 5th, 180 Smoke is giving away approximately $15,000 worth of rechargeable e-cigarette kits. All you have to do is turn in your old pack of cigarettes in store, and you’ll get a brand new rechargeable kit for free right there on the spot.

180 Smoke is a Canadian electronic cigarette company emphasizing harm reduction tools for all types of smokers. It was co-founded by renowned heart surgeon Dr. Gopal Bhatnagar and the brand was crowd-sourced from thousands of smokers in 2012.


“We started this company from a socially conscious perspective, and our mission from the start was tobacco harm reduction. Throwing away their last pack of cigarettes is a sign of commitment, and we want to help people who are serious and want to help themselves” Says Dr. Bhatnagar. “Taking the first step is always the hardest, so we wanted to make it effortless and eliminate all excuses. When it’s free they have nothing to lose, except for their last pack of cigarettes of course.”

The grand opening event for the Yonge St. store will also be an opportunity to inform and educate the public about vaping and e-cigarettes, and counter the various myths in circulation.

“Our main challenge right now is educating the public about the myths and misconceptions about this solution and how to make the most out of your e-cigarette” says Boris Giller, Co-Founder, adding “I’ve heard some people on the street say it’s worse than tobacco or that it’s still smoke. We invite everybody to come in and get the facts.”


This is a sponsored post. For more information on 180 Smoke, please go to


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