Research in Motion takes a beating in Australia
Research in Motion’s embarrassing flash mob outside a Sydney Apple store was a sign of worse things to come for its Australian operations. Last week, RIM’s managing director for Australia and New Zealand left the company after less than three months in the position. Then this week, Qantas Airways announced it would start using iPhones instead of BlackBerrys for its 1,300 company-issued phones — in part because the company expects to save more than $1 million through simplified infrastructure and data agreements, but also because a survey suggested employees would rather have iPhones than BlackBerrys. So, basically, RIM is struggling to hold on to executives, corporate clients and consumers. Not good.