Bell stakes its claim for downtown Toronto condo owners with big-time cable discounts

Bell stakes its claim for downtown Toronto condo owners with big-time cable discounts

A high-stakes turf war is heating up between Rogers and Bell over the chance to provide television to Toronto’s ever-growing ranks of downtown condo-dwellers. For decades, bylaws prohibiting satellite dishes on condo balconies prevented Bell from selling its satellite TV in high-rises, leaving Rogers to sign exclusive deals with developers. But the landscape has changed: Rogers’ deals are now expiring and, with Fibe TV, Bell has traded in ugly satellites for discreet fiber optics cable. The company recently made its first major play, offering steep discounts on TV and PVR rentals (but buyer beware: the ultra-low rates expire after a year, and customers must also sign up for home phone and internet). Bell has even taken the unprecedented step of running fiber into single suites—some private residences at the Four Seasons are on Fibe—setting the precedent for a gritty customer-by-customer battle between it and Rogers. And here we thought the competitors were learning to play nice.  [Globe and Mail]