Line Knitwear launches diffusion label John and Jenn for, we assume, children

Line Knitwear launches diffusion label John and Jenn for, we assume, children

John and Jenn spring/summer 2012 (Image: Supplied) 

Line, one of Canada’s favourite knitwear design houses (headed by John Muscat and Jennifer Wells), presented their diffusion collection John and Jenn last week and, for the most part, the collection seemed a little junior compared to the elegant-yet-cozy offerings we’ve seen from Line in the past. John and Jenn is decidedly youthful with its array of colour-blocked brights, stripes, polka dots, tie-dye, seahorse-embellished tanks and hoodies. Even the models were styled younger than their at-least 17-year-old-selves, with high ponytails, visible makeup and slumber party dance moves (they also sucked on lollipops, but it wasn’t a nod to Lolita, we assure you). That said, we still saw some value in this relatively inexpensive collection. Check out what we saw of the spring/summer 2012 collection after the jump.

With a price point of $125 and under, we can see John and Jenn selling to uptown moms looking to buy fun, casual, somewhat beach-inspired streetwear for their normally kilted and knee-socked daughters. Some moms might even try out Line’s new collection for themselves as weekend wear, come warmer temperatures. After all, layering long tanks under hooded sweatshirts and cardigans never gets old when you’re on cottage time. Come spring/summer 2012, John and Jenn will be available at TNT, Holt Renfrew, Mendocino, Anthropologie and more. If you’re looking for punchy basics and a smattering of sequins to pepper into an otherwise monochromatic wardrobe, this—version of—Line is for you. We were just expecting cheaper Fair Isle sweaters and chunky cardigans, but we were mistaken.