Joe Fresh is launching a botanical skincare line

Joe Fresh is launching a botanical skincare line

Joe Fresh, Toronto’s go-to destination for chic basics and wallet-friendly wardrobe finds, is venturing into the skincare game. Come August, shoppers will be able to browse the brand’s debut line of cleansers, toners and moistruizers at its instore Beauty Bars (which already peddle stuff like colourful lip glosses and scented body sprays). The new line includes nine products designed for a variety of skin types: there’s a citrus facial cleanser that refreshes dull skin, a gentle clay mask for purifying pores, an oil-free moisturizer for acne-prone skin, a nourishing face serum and a nighttime eye cream for preventing fine lines. Skincare enthusiasts can rest assured that the line, while affordable (prices range from $12—$19), is free from parabens and synthetic fragrances—all products are made with naturally derived ingredients like green tea, aloe, rose hip oil and chamomile. For Joe fans, this news could mean one less stop at Shoppers for quality skincare essentials.