Inside Canada Goose’s first-ever flagship, at Yorkdale

Inside Canada Goose’s first-ever flagship, at Yorkdale

Despite the ubiquity of their fur-trimmed parkas in Toronto, Canada Goose hasn’t actually had a store of its own until now. The brand’s first 4,500-square-foot flagship recently opened inside Yorkdale’s new wing, and offers shoppers a massive 100 different styles of parkas, coats and jackets to peruse. Plus, there’s absolutely zero chance that the down-filled coat of your dreams won’t be on hand: the back of the store is lined with vault-like columns packed to the brim with Canada Goose stock. Plus, you can book a personal shopping appointment with a brand ambassador, and, when they’re finished, can have their purchases immediately shipped to their home to avoid lugging them around the mall.

The brand is 60 years old, and plays up its Canadian heritage in the shop by displaying soapstone polar bears and work from aboriginal artists. The cash register desk at the rear of the store was sculpted from a single giant piece of marble soured from a British Columbia quarry. The photos on the walls, like the iceberg above the cash register, are blown-up wilderness shots taken in Newfoundland.

The lounge chairs are from Montreal-based Montauk Sofa, and the red coffee table book, Goose People, profiles cold-weather explorers, adventurers, athletes, artists and survivors like champion dogsledder Lance Mackey or environmental ambassador Geoff Green:

A variety of cozy parkas line the front windows of the shop, including the high-tech “Snow Mantra,” ($1,500) which is known as the warmest coat on earth:

On the left is the brand’s collaboration with José Bautista. It’s sold out online and at Harry Rosen, and is made with lightweight water-resistant nylon, twill and three layers of micro-fleece ($995):

The bright blue jackets ($395—$1,050) all support Polar Bears International, a charitable organization that helps protect the species:

Inside the glass display cases are four pieces from the store’s archives. On the top left is a model of the jacket worn in 1982 by Laurie Skreslet, the first Canadian to summit Mount Everest, and on the bottom left and right is a custom-designed jacket made over a decade ago for Canadian Rangers to wear on patrol in the Northwest Territories :

This year alone, Canada Goose added 30 new styles, including this muted army-printed Rideau parka ($700).

Some of brand’s higher-end “Black Label” pieces, like this Elrose parka ($1,300), forgo Canada Goose’s signature arm badges for a sleeker look:

3401 Dufferin St., 416-789-5002, canadagoose.com.