UPDATED: Target’s collaboration with local designer Sarah Stevenson hits stores on March 23
Sarah Stevenson isn’t showing at Toronto Fashion Week this year, but fans of the local designer will be able to get their style fix soon after—and on the cheap. Stevenson’s exclusive collection with Target, which previewed last night, hits stores on March 23th, putting the Canadian in the same league as international collaborators like Peter Pilotto and Philip Lim. Last spring, Stevenson won the 2013 Toronto Fashion Incubator New Labels competition and bagged a $25,000 cash prize from fashion frontrunner Suzanne Rogers. She also scored an Emerging Talent award at the inaugural Canadian Arts and Fashion Awards in February.
In her new collection, Stevenson gives her signature florals a smudgy, slightly psychedelic twist, and plants them on pretty blouses, prim dresses and structured blazers. Our favourite piece: a pair of comfy pull-on pants plastered with a purplish-red print that looks almost like tie-dye. Everything is priced under $60, making this a thrifty alternative to splurging on the designer’s garments at TNT (where dresses clock in around $500). As with all Target designer collaborations, we recommend scoping out the line before hitting the store. Browse the lookbook below to pick your favourite pieces.
UPDATE: While the hype surrounding the local designer’s collection hasn’t been as intense as some of Target’s previous collaborations (with 3.1 Philip Lim, for instance, shoppers jostled each other in line for hours just to enter the store), we’re still predicting these perfect spring pieces will fly off shelves. To guarantee getting your hands on popular picks, head down to Target at 8 a.m. on Sunday for first dibs on the floral frocks, comfy pants and cool, crisp shirts.