Yorkdale’s Thomas Sabo flagship may not be so charming

Yorkdale’s Thomas Sabo flagship may not be so charming

West Edmonton's Thomas Sabo location (Image: Supplied by Thomas Sabo) 

Yorkdale continues its pursuit to become the luxury haven no one asked for. To recap: over the last year, the mall brought in big names like Burberry and Victoria’s Secret, and in January, it announced yet another multimillion-dollar expansion. We thought they might be onto something—that is, until this news reminded us how Yorkdale is the Vegas strip of malls: a Thomas Sabo flagship store is on its way.

West Edmonton's Thomas Sabo location (Image: Supplied by Thomas Sabo 

Haven’t heard of the German jewellery brand? Fair enough. We’ve only written about it once since its products hit Canadian boutiques in 2009. But they’ve definitely been around, lurking in the showcase shadows, wooing editors, throwing tasteful parties at Ultra and, for good measure, intimate gatherings in ironic Junction furniture shops.

So, when Thomas Sabo announced the April opening of its first Toronto flagship (there are already stores in Edmonton and Montreal), we think we may know why the buzz isn’t palpable. Tiffany & Co.’s silver dynasty is just down the hall, and Sabo’s punk-lite sterling offerings peak at their “Charm Club” line ($14–$124; ultimately, just another trendy charm bracelet). Even though Sabo is endorsed by Proactiv pop tart Katy Perry, we just don’t think there are enough gems to predict a retail riot. We also can’t see a Givenchy-clad waif eating a croissant outside their window, which is obviously the mark of any jeweller’s success.