Yorkdale’s Thomas Sabo flagship may not be so charming
Yorkdale continues its pursuit to become the luxury haven no one asked for. To recap: over the last year, the mall brought in big names like Burberry and Victoria’s Secret, and in January, it announced yet another multimillion-dollar expansion. We thought they might be onto something—that is, until this news reminded us how Yorkdale is the Vegas strip of malls: a Thomas Sabo flagship store is on its way.
Haven’t heard of the German jewellery brand? Fair enough. We’ve only written about it once since its products hit Canadian boutiques in 2009. But they’ve definitely been around, lurking in the showcase shadows, wooing editors, throwing tasteful parties at Ultra and, for good measure, intimate gatherings in ironic Junction furniture shops.
So, when Thomas Sabo announced the April opening of its first Toronto flagship (there are already stores in Edmonton and Montreal), we think we may know why the buzz isn’t palpable. Tiffany & Co.’s silver dynasty is just down the hall, and Sabo’s punk-lite sterling offerings peak at their “Charm Club” line ($14–$124; ultimately, just another trendy charm bracelet). Even though Sabo is endorsed by Proactiv pop tart Katy Perry, we just don’t think there are enough gems to predict a retail riot. We also can’t see a Givenchy-clad waif eating a croissant outside their window, which is obviously the mark of any jeweller’s success.
![](http://www.facebook.com/sharer.php?u=https://torontolife.com/style/yorkdales-thomas-sabo-flagship-may-not-be-so-charming/&title=Yorkdale’s Thomas Sabo flagship may not be so charming&picture=https://torontolife.com/wp-content/uploads/2011/03/Thomas-Sabo-flagship.jpg&description=[caption id="attachment_59771" align="aligncenter" width="656" caption="West Edmonton's Thomas Sabo location (Image: Supplied by Thomas Sabo)"][/caption]
Yorkdale continues its pursuit to become the luxury haven no one asked for. To recap: over the last year, the mall brought in big names like Burberry and Victoria’s Secret, and in January, it announced yet another multimillion-dollar expansion. We thought they might be onto something—that is, until this news reminded us how Yorkdale is the Vegas strip of malls: a Thomas Sabo flagship store is on its way.
[caption id="attachment_59772" align="alignright" width="450" caption="West Edmonton's Thomas Sabo location (Image: Supplied by Thomas Sabo"][/caption]
Haven’t heard of the German jewellery brand? Fair enough. We’ve only written about it once since its products hit Canadian boutiques in 2009. But they’ve definitely been around, lurking in the showcase shadows, wooing editors, throwing tasteful parties at Ultra and, for good measure, intimate gatherings in ironic Junction furniture shops.
So, when Thomas Sabo announced the April opening of its first Toronto flagship (there are already stores in Edmonton and Montreal), we think we may know why the buzz isn’t palpable. Tiffany & Co.’s silver dynasty is just down the hall, and Sabo’s punk-lite sterling offerings peak at their “Charm Club” line ($14–$124; ultimately, just another trendy charm bracelet). Even though Sabo is endorsed by Proactiv pop tart Katy Perry, we just don’t think there are enough gems to predict a retail riot. We also can’t see a Givenchy-clad waif eating a croissant outside their window, which is obviously the mark of any jeweller’s success.){kind=link}
What a stupid article
Wow…a little bit of hate going on here! Contempt for wealth and scorn for the midless rich! Yay!!!
Seriously? This line is far more affordable than most “trendy” ones and it isn’t just another beaded bracelet. I think they aren’t rich enough for Toronto Life – ergo, all the hate.
I bet your magazine won’t object to taking in advertising dollars from Thomas Sabo ads. Just another trendy charm bracelet paying your salaries.
working hard selling
I do not agree with this article at all. I for one love Thomas Sabo and I am so happy to know that they will now have a store of their own here in Toronto. Ok sure Yorkdale may not be the best place to house them with all their fancy over priced retailers who in my opinion rip people off. Yorkdale should be proud to have a Thomas Sabo store in their mall, for they have very unique pieces of jewelery that don’t look like what everyone else is wearing!
I don’t want to pay for the advertising fee of luxury. Just want to find something affordable for fun. LOL http://bit.ly/nePTCL
This article presents an opinion without anything to back it up. Two thumbs down! I quite like Thomas Sabo.
I’m thinking the editor/author of this article didn’t get invited to the party at Ultra and they took great personal offense! Well now we see why they were snubbed! I can’t believe the unfettered unjustified disdain and complete lack of journalistic integrity. It takes an above average intelligence to recognize genius in the jewelry world. Don’t worry Paul, there are enough of us who have thus do to transform the Thomas Sabo franchise into a billion-dollar Juggernaut.
wow so much hate..I shop at Tiffany’s and Thomas Sabo, totally dont get the writer’s comparation with them two…Trying too hard to beat down affordable brand only makes Toronto Life looks more miserable than ever.
Stupid article, miserable writer.
Tried very hard to make the brand looks cheap BUT instead it only shows me what a sad human being the writer is. I feel sorry for being in the same industry with people like you.
Congrats to Thomas Sabo for bringing an edgy and trendy breath of fresh air to the Toronto jewellery market…bored of conservative and predictable Tiffany’s offerings. Thomas Sabo is gorgeous, unique and beautifully made jewellery that always gets noticed and complimented on whenever I wear it! Can’t wait to buy more of it!