Store Guide: Loding, an intimate menswear shop that’s all about simplicity
(Image: Michelle Nunes)
Name: Loding
Sells: Men’s shoes, shirts, ties, belts, socks and cashmere
Contact info: 133 Avenue Rd., 416-962-0133, loding.ca
Hours: M-Sa 10-7, Su 11-5
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Loding, a Parisian boutique with 15 locations in the French capital alone, brings a distinctly European brand of refined ease to Yorkville’s menswear scene. French owners Julien and Marie Moga partnered with Toronto-based Yannick Bigourdan for the company’s first North American store, and are looking to appeal to “the simple man mentality.”
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Loding certainly provides a consistent shopping experience. There are no sales, discounts or promotions, and every style of an item is the same price. For example, all shoes are $315, all shirts are $95 and all belts are $80. The prices will never change, even though new styles come in from France every month. For the quality, the cost is more than reasonable. Shoes are all full-grain calf leather with Goodyear soles, shirts are Egyptian cotton (they’ll breathe during the warmer months) and ties are all 100 per cent Italian silk.
The wall of funky cufflinks adds a bit of pizazz to the place. Guys can choose to adorn their suits with anything from flip-flops to floppy discs. We see the cozy home-office feel of the shop appealing to neighbourhood sophisticates or Rosedale dads looking for a comfortable yet classy place to pick up workwear essentials.
261124 The shop takes up the first floor of a Yorkville townhouse on Avenue Rd., across the street from the restaurant Sotto Sotto and next to the café Seven Grams Espresso Bar (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-16-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-16.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-16.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-16/ loding-toronto-store-guide-16 0 0
(Image: Michelle Nunes)
261123 The owners wanted to give the place a mancave feel, where guys can relax on the leather couches as they shop (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-15-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-15.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-15.jpg 1000 1000 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-15/ loding-toronto-store-guide-15 0 0
(Image: Michelle Nunes)
261122 The company's own brand of cufflinks, shirts, belts, and shoes are artfully arranged on the wooden shelves (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-14-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-14.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-14.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-14/ loding-toronto-store-guide-14 0 0
(Image: Michelle Nunes)
261108 The wall of bright, colourful socks are great for spicing up a work outfit. $20 each (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-01-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-01.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-01.jpg 667 1000 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-01/ loding-toronto-store-guide-01 0 0
(Image: Michelle Nunes)
261110 Colourful shoe laces, like loud socks here, are apparently trending in Europe (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-02-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-02.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-02.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-02/ loding-toronto-store-guide-02 0 0
(Image: Michelle Nunes)
261119 Shoes are the shop's main focus, and it sells ankle boots, brogues, and classic loafers all for $315 (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-11-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-11.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-11.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-11/ loding-toronto-store-guide-11 0 0
(Image: Michelle Nunes)
261113 A wall of neutral cashmere sweaters that each go for $200 (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-05-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-05.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-05.jpg 667 1000 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-05/ loding-toronto-store-guide-05 0 0
(Image: Michelle Nunes)
261111 These shoes were designed by a French artist and given a purple sheen with matching shoelaces and belt. Shoppers can get their own customized sheen for an extra $200 (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-03-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-03.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-03.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-03/ loding-toronto-store-guide-03 0 0
(Image: Michelle Nunes)
261117 Green carpet and a mustard wall accentuate the old-fashioned feel of the brown leather couch (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-09-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-09.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-09.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-09/ loding-toronto-store-guide-09 0 0
(Image: Michelle Nunes)
261114 Italian silk ties sell for $70 each (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-06-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-06.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-06.jpg 667 1000 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-06/ loding-toronto-store-guide-06 0 0
(Image: Michelle Nunes)
261115 A pale pink shirt ($95) is paired with a matching tie ($70) (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-07-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-07.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-07.jpg 1000 550 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-07/ loding-toronto-store-guide-07 0 0
(Image: Michelle Nunes)
261118 The shop carries a line of shoe care, including polish, horns, and trees, that sell for $20, $25, and $50, respectively (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-10-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-10.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-10.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-10/ loding-toronto-store-guide-10 0 0
(Image: Michelle Nunes)
261116 The calf-leather brogues come in neutral shades. $315 (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-08-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-08.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-08.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-08/ loding-toronto-store-guide-08 0 0
(Image: Michelle Nunes)
261121 The cufflink wall features Eiffel Towers, flip-flips, and floppy discs. $50 (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-13-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-13.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-13.jpg 667 1000 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-13/ loding-toronto-store-guide-13 0 0
(Image: Michelle Nunes)
261120 We adore these faucet cufflinks. $50 (Image: Michelle Nunes) Store Guide: Loding, an intimate menswear shop that's all about simplicity Store Guide: Loding, a simple and sophisticated take on menswear https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-12-96x96.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-12.jpg https://torontolife.com/wp-content/uploads/2014/02/loding-toronto-store-guide-12.jpg 1000 667 [] https://torontolife.com/style/store-guide-loding-simple-sophisticated-take-menswear/slide/loding-toronto-store-guide-12/ loding-toronto-store-guide-12 0 0
(Image: Michelle Nunes)
For funky socks and bowties, I shop at Toronto – owned http://www.nakedtie.com