Store Guide: Elte Market, the trendier, more affordable offshoot of high-end home store Elte
(Images: Jenna Marie Wakani)
Name: Elte Market
Sells: Furniture and home accessories
Contact info: 1381 Castlefield Ave. , 416-789-0800, elte.com
Hours: M-Sa 9:30-5:30, Su 12-5
The family-owned business behind home stores Elte and Ginger’s has just opened a new shop called Elte Market . Housed in an enormous industrial complex, the store’s modern decor items are designed to appeal to a younger, trendier clientele. Store buyers Jamie and Andrew Metrick, part of the family’s fourth generation, spend three months a year in places like India and Indonesia, sourcing materials and looking for design inspiration. The stuff they bring back is funkier than what’s sold down the street at Elte. Says Jamie, the self-proclaimed “rug guy”: “We have a bunch of Moroccan prints and patterns that wouldn’t really fit in over there.”
Since the location’s not exactly downtown, it’s designed to be a one-stop-shop for new homeowners. The inventory list includes 1,600 rugs, over 80 sofas, cool lighting fixtures, organic-cotton sheet sets and lots of wall hangings. Plus, furniture on the floor is always in stock, so shoppers will never have to wait six weeks for a couch to arrive. Prices are more affordable than Elte, but definitely not super-cheap: sofas start at $895, rugs at $700 and beds at $995.
300067 The walls are decorated with rugs, art and quirky hangings like those bull heads. $346 (Image: Jenna Marie Wakani) Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-01-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-01.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-01.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-01/ elte-market-toronto-01 0 0
(Image: Jenna Marie Wakani)
300068 The space was created by Toronto-based interior design firm <b>Burdifilek.</b> Unfortunately, the decorative birch tree branches aren't for sale. Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-02-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-02.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-02.jpg 1024 682 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-02/ elte-market-toronto-02 0 0
300069 The store has a line of rugs, like this one, that are made from recycled sari silk dresses. They're unravelled and rewoven to create one-of-a-kind pieces. $1,765 Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-03-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-03.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-03.jpg 683 1024 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-03/ elte-market-toronto-03 0 0
300070 A few of the 1,600 rugs on display. The industrial, raw look of the space is deliberate. “We wanted a place that isn't polished, where you can discover things.” Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-04-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-04.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-04.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-04/ elte-market-toronto-04 0 0
300072 This coffee table was a collaboration between two factories in Indonesia: one works with recycled teak and the other focuses on wire framing. (The table top can be removed and used as a platter.) $795 Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-06-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-06.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-06.jpg 683 1024 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-06/ elte-market-toronto-06 0 0
300073 We love the minimalist look of this bedroom set, which includes a bed ($1,295), dresser ($1,895) and lamp ($179). Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-07-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-07.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-07.jpg 683 1024 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-07/ elte-market-toronto-07 0 0
300074 We're not sure if we'd enjoy staring up at animal skulls while falling asleep, but these painted white ones can be yours for $224. (The bed is $1,595.) Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-08-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-08.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-08.jpg 683 1024 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-08/ elte-market-toronto-08 0 0
300075 The brand created its own line of neutral-hued linens. An organic cotton sheet set is $129. Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-09-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-09.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-09.jpg 683 1024 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-09/ elte-market-toronto-09 0 0
300076 The brothers love the simplicity of these armchairs, which come in a few different colours. $495 Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-10-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-10.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-10.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-10/ elte-market-toronto-10 0 0
300077 It's hard to capture the sheer size of the 50,000-square-foot space, which used to house the <b>Canada Goose</b> factory. Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-11-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-11.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-11.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-11/ elte-market-toronto-11 0 0
300079 Downtown street signs <em>almost</em> make you forget you're in the 'burbs. $53 Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-13-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-13.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-13.jpg 683 1024 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-13/ elte-market-toronto-13 0 0
300080 These chairs, which are made in Indonesia from various batik fabrics, can be mixed and matched around a dining room table. Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-14-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-14.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-14.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-14/ elte-market-toronto-14 0 0
300081 On each chair, the dyed fabrics are wrapped around pieces of bent sheet metal. $175 Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-15-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-15.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-15.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-15/ elte-market-toronto-15 0 0
300082 These industrial-looking lights would certainly look at home in any downtown Toronto loft. $195 each Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-16-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-16.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-16.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-16/ elte-market-toronto-16 0 0
300084 Cute decor items are all over the shop. This “Hello Sunshine” throw pillow is $145. Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-18-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-18.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-18.jpg 1024 683 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-18/ elte-market-toronto-18 0 0
300085 The orb-shaped fixtures hanging in this space go for $345. Store Guide: Elte Market https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-19-200x200.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-19.jpg https://torontolife.com/wp-content/uploads/2014/11/elte-market-toronto-19.jpg 683 1024 [] https://torontolife.com/style/store-guide-elte-market/slide/elte-market-toronto-19/ elte-market-toronto-19 0 0