QUOTED: a Lululemon shopper on being shunned by the yoga-pant company for selling its stuff on eBay

“We’re not selling ammunition, we’re selling yoga pants. Like, get a grip.”

Lululemon’s latest PR blunder isn’t quite as bad as last year’s infamous fat-shaming episode, but it’s not great for a brand that wants to be synonymous with meditative breathing exercises and breezy well-being. Earlier this week, CTV News reported that reps for the yoga-pant company had been actively tracking down customers who hocked Lululemon gear on eBay, so it could ban them from buying more stuff on the store’s website.

Lululemon has a resale policy that says customers are free to do whatever they want with products after they buy them, although it also says it doesn’t “support those who acquire large volumes of our product to resell at an elevated price point.” For some strange reason, the company decided to tighten the second half of the policy, even making personal phone calls to customers who dared to resell individual items of ill-fitting clothing. (Lululemon’s notoriously strict return policy doesn’t allow returns after 14 days, with no exceptions.) After receiving hundreds of complaints, Lululemon issued the following statement to CTV: “We looked into it and realized that we had indeed gone too far, and have taken steps to fix it as quickly as possible. We are reaching out to apologize to the guests who were impacted.”