Kit and Ace is opening a big store on Bloor

Kit and Ace is opening a big store on Bloor

(Image: Holly Blair) (Image: Holly Blair)
 

Lululemon relative Kit and Ace is opening its second Toronto location on Bloor West, taking over the sizeable space previously home to United Colours of Benetton. The casual luxury brand (and purveyor of $90 T-shirts) opened its first Toronto store last year on Queen West, and has been expanding ever since. According to Retail Insider, the Vancouver-based company has plans to open no fewer than 15 stores in Canada in the coming months (on top of plenty more around the world). With its supper clubs, concerts and other events held regularly in-store, Kit and Ace is trying to reel in the young creative class. But the new flagship might be in a neighbourhood better suited to the brand—no matter how comfortable, soft or machine-washable its patented qemir fabric (a.k.a. “technical cashmere”) is, well-off Yorkvillers are probably more likely to drop hundreds of dollars on basic tees and tanks than Queen West’s toque-wearing crowd.