Coco Rocha will team up with Jacob for its fall 2011 campaign

Coco Rocha will team up with Jacob for its fall 2011 campaign

Coco Rocha’s second lifestyle campaign of the year is with Jacob (Image: Jacob) 

There are Photoshop disasters everywhere we turn, but last year Jacob announced that they were creating a “no retouching policy” to help promote a healthy lifestyle (and possibly to avoid a Ralph Lauren snafu). Jacob recently announced something new: Coco Rocha will be the face of its fall 2011 campaign, and she will not be receiving any special treatment. We’re cuckoo for Coco at The Goods, and think she can handle the exposure that a “no retouching policy” provides. She should be fine—after all, she’s been living the Lagerfeld lifestyle (or pretending to).