Introducing: Massimo Dutti, a European take on work casual from the same company as Zara
J.Crew isn’t the only high-profile international brand to recently open in the Eaton Centre—Massimo Dutti, a Spanish chain from the same parent company as Zara, has launched its first North American store on the third level of the mall (it already has locations in more than 50 countries around the world). The clothing for both sexes is slightly more expensive than it is at Zara, and features more tailored shapes and higher-quality materials than the fast-fashion brand (though the font on the price tags is strangely familiar).
The nearly 5,000-square-foot space is split in two, with womenswear on the left and menswear, including suiting, on the right. There are also two footwear nooks on each side, containing 10 or so pairs of smartly designed shoes each. With quilted coats, an emphasis on hunter green and navy and plenty of brown leather, the overall vibe is a hybrid of classic workwear and the kind of thing you’d wear at a luxe country estate—a life-size horse mannequin drives the point home.