Yorkdale’s Fashion Santa is a social-media phenomenon
Leave it to Yorkdale to transform Mr. Claus, best known for having a belly that shakes like a bowl full of jelly, into a legit style icon. The so-called Fashion Santa, a.k.a. 51-year-old model and 2014 Toronto Life Best Dressed lister Paul Mason, has been blowing up international news outlets and social media over the past week (Yorkdale is donating $1 to SickKids Foundation for each photo with the hashtag #YorkdaleFashionSanta). The star of the mall’s holiday campaign also does double duty as a traditional mall Santa—only in much nicer clothes. Mason can be found granting selfie-related Christmas wishes in between Harry Rosen and the Bay on select days this season. Here, a few of the best reactions from the web.
— BuzzFeed (@BuzzFeed) December 7, 2015
— Kevin A (@kevinsky) December 9, 2015
— TODAY (@TODAYshow) December 8, 2015
#FashionSanta makes sooo much more sense when you hear it came from Yorkdale.
— Tadpole Jackson (@thatCSAguy) December 9, 2015
— Curtis Rumbolt (@CurtisRumbolt) December 9, 2015
— GQ Fashion (@GQFashion) December 9, 2015
— Yesha (@YeshaCallahan) December 9, 2015
— Benjamin Spears (@SpearsBenjamin) December 7, 2015