Chloé Comme Parris changes its name to Beaufille

Chloé Comme Parris changes its name to Beaufille

(Image: It’s All Style To Me)
 

Sisters, designers and Francophiles Chloé and Parris Gordon have unexpectedly changed the name of their eponymous line from Chloé Comme Parris to Beaufille. As they prepare for international growth, the pair say they wanted to move the focus away from themselves and redirect it towards their customers. The new name loosely translates to “handsome girl”—a fitting descriptor for the line’s often androgynous aesthetic. [Fashion Magazine]