Aldo expands into the United States with 600 stores
Montreal shoe company Aldo, that Canadian mall staple, is expanding into the States by teaming up with JC Penney to offer a line of discount footwear under the name Call It Spring. Aimed at 15- to 30-year-olds, the line will offer men’s and women’s shoes and bags from $30 to $70. The plan is to open 100 stores within existing JC Penney locations by next spring, with 500 more to follow by fall 2011. JC Penney is using the deal to attempt to differentiate itself from such department store rivals as Macy’s and Kohl’s. Cue the Canadian invasion.