A return to the good old days at Joe Fresh Style

A return to the good old days at Joe Fresh Style

(Image: Jenna Marie Wakani) 

After yesterday’s news that Joe Fresh is making new Scouts Canada uniforms, it wasn’t a shock to see wilderness looks in its spring show last night. Navy turtlenecks, slim-fitting button-downs and even cigarette pants were decorated with merit badges (proficiency in budget shopping, perhaps?). In menswear, khaki shorts with red trim, loafers (with socks) and olive shirts echoed our childhood scout uniform—though this time around, we wouldn’t throw a tantrum every time we put them on.

Nostalgia for the days of yore continued with a slew of tennis looks, which were hinted at in the opening video, a scene from Brideshead Revisited. Women wore short skirts and V-neck sweaters, while the men channelled Rene Lacoste in short shorts and whites. Scouting, plus tennis, plus the touches of ’80s style (like the oversized open-weave knit sweater and the high-necked blouse tied with a bow) made the evening play like a scene from a modern-day Troop Beverly Hills. Is it too late for us to rejoin the Scouts?

See the full Joe Fresh show in our slide show >>