Bonnie Brooks ends her five-year reign as HBC president

Bonnie Brooks ends her five-year reign as HBC president

(Image: Bonnie Brooks)

Bonnie Brooks, the luxury retail whiz who led Hudson’s Bay’s revamp from dowdy department store to high-flying retailer, is stepping back from day-to-day leadership with a new job as vice-chairman. After becoming president in 2008, Brooks dropped hundreds of underperforming lines, like Liz Claiborne and Bill Blass, and brought in buzzier brands, like Top Shop and Coach, along with a high-end boutique that regularly draws socialites and celebrities. CEO Richard Baker says the promotion will allow Brooks to work on similar big-picture strategies for HBC’s other brands, which include 69 Home Outfitters stores and 48 Lord and Taylor department stores in the U.S. HBC chief merchant Liz Rodbell will take over as the new president. Brooks, however, will remain the public face (and voice, presumably) of the company. [Globe and Mail]