Sale of the Week: the $2.1-million Bedford Park home that shows what an aggressive sales strategy can do

Sale of the Week: the $2.1-million Bedford Park home that shows what an aggressive sales strategy can do

Sale of the Week: 332 Deloraine Avenue Click to view gallery.
 

Address: 332 Deloraine Avenue
Neighbourhood: Bedford Park
Agent: Andre Kutyan and Robert Greenberg, Harvey Kalles Real Estate Ltd., Brokerage

The Property: This two-storey home features floor-to-ceiling windows, premium oak floors and 13-foot ceilings. An open-riser staircase leads to the master bedroom, which in turn walks out to its own cedar balcony. There are also a few futuristic features, like a video-enabled door monitor, a house-wide audio system and a wifi-enabled Nest thermostat.

The History: The part of Bedford Park between Avenue and Yonge was largely bungalows 25 years ago, but those older homes have since given way to massive two-storeys. More recently a few modern homes (including this one) have been thrown into the mix. The original owner of 322 Deloraine built it to his own taste, intending to live in it. Nonetheless, the home hit the market shortly after it was completed.

The Fate: The contemporary style would ultimately set this house apart for the buyers, a pair of Canadians with teenagers returning to Toronto after living abroad in Switzerland. They felt 332 Deloraine’s design echoed what the family had grown accustomed to seeing overseas.

The Sale: In part because of its expensive building materials, this property has become one of the most expensive homes sold in the Bedford Park area for its lot size, according to the sellers. The home’s premium look necessitated an “aggressive” sales strategy, which included a full-page ad in a local newspaper, 9,000 flyers and weekly open houses. Those open houses drew a number of viewers, but only one offer. The sellers negotiated to a closing price only slightly below asking.

By the Numbers:

• $2,125,000
• 2,510 square feet above grade
• 98 per cent of list price
• 22 days on market
• 5 bathrooms
• 4+1 bedrooms
• 3 private walkout decks
• 2 gas fireplaces
• 1 garage
• 1 offer