A new, pop-up wine shop lets you order bottles you can’t find at the LCBO

A new, pop-up wine shop lets you order bottles you can’t find at the LCBO

(Image: WineWire.ca/Facebook) (Image: WineWire.ca/Facebook)
 

In a province where liquor sales are controlled by the government, two little words have gained cachet among wine lovers: non-LCBO. Unfortunately, purchasing wine outside the usual channels can be tricky. Enter WineWire.ca, a year-old e-commerce site that acts as a middleman, hooking customers up with cases of wine from independent wine agents across Ontario—the same agents who stock the city’s top restaurants with hard-to-find bottles. From November 19 to 22, WineWire is taking its service offline with a pop-up shop at Front and Church. While provincial regulations prevent the temporary store from selling bottles on-site, customers can sample wines and place orders, which will be processed and delivered within a few business days. A masterful workaround, if you ask us.

WineWire.ca Pop-Up Shop, November 19–22, 45 Front St. E., winewire.ca