David Adjey wants to help new restaurants (or at least put them on TV)
Food Network Canada has posted a casting call for David Adjey’s new show, The Opener, which is looking for first-time restaurateurs who need some advice from the seasoned chef. Not to be confused with Restaurant Makeover (the other Food Network show that has featured Adjey and received its share of criticism), The Opener switches the focus from floundering eateries to those that have yet to open but are likely to flounder.
The casting video shows Adjey making his pitch in Toronto (at Kensington newcomer El Barrio tapas bar), but the trailer shows Adjey travelling to New Orleans to help a pair of brothers with their new restaurants.
Despite the semi-dirty title, we’re hoping The Opener has learned from the past mistakes of Restaurant Makeover: don’t give places stupid names, don’t choose utterly hopeless projects, and don’t turn every place into a minimalist resto-lounge with no soul (or customers).
• The Opener: Casting Call for Newbie Restaurateurs [Food Network]
• The Opener: Trailer [YouTube]
what a joke. enough said.
I wonder if he’ll instist on them putting some of those delicious Old Dutch tortilla chips on the menu. What a joke indeed.
Let’s hope he won’t treat the people nice enough to go on the show like crap by talking down to them and embarrassing them on national television like many of the pros do on Restaurant Makeover. Also, I hope they won’t just take sledge hammers to perfectly reusable materials like they do on Restaurant Makeover.
I always have to laugh at Adjey.
He was on Restaurant Makeovers “helping” chefs even after his own restaurant went belly up, what a great guy to advise you on how to save your restaurant…. a guy who couldn’t even save his own place.
Now he’s a restaurant “consultant”. Now this is the same guy who on an episode of Restaurant Makeovers when the owners brought in a consultant called “restaurant consultants” nothing more than failed chefs. Now the wonderful Mr. Adjey proudly calls himself a “restaurant consultant” ie: a failed chef, helping restaurants to do what he himself couldn’t and can’t do in real life. A true chef works in a restaurant, not prancing around pretending to be important in his own mind.
David Adjey – Restaurant Consultant. LOL
Make him go away, please.