Alcoholism is no joke for the LCBO

Alcoholism is no joke for the LCBO

“The LCBO has no sense of humour.”

Alain Delaet, owner of Belgium’s Brouwerij Huyghe, speaking to the Star about the Ontario liquor seller’s longstanding refusal to stock his most popular beer, Delirium Tremens, on account of its not-entirely-PC name. (Latin for “shaking frenzy,” the term refers to a set of unpleasant withdrawal symptoms experienced by hardcore alcoholics.) According to the Star, the LCBO blacklisted the beer in 2004 and has since refused to reconsider its decision, despite Delaet’s offer to change the label so that it just reads “Delirium.” The Beer Store isn’t such a stickler—the controversial bottles began hitting its shelves this week.