Dressing the fest, and the award for coolest use of TIFF promotional materials

We have a girl crush on Rosemarie Umetsu of RU Studio, an appointment-only boutique on Avenue Road. And it’s not just because hanging out with her means hanging out in a gigantic closet full of elegant-yet-edgy gowns. (“Most of my stuff is out,” she says. She’s dressing Martha Burns, Susan Coyne, Devyani Saltzman, Veronica Tennant, Jean Stilwell, TIFF executive Michele Maheux and others this week.) Caitlin Cronenberg picked up a swingy wool number with buckle embellishments at the waist and throat for the eTalk party on Friday, all the while bartering with Umetsu, who is trying to convert the 23-year-old photographer to a colour other than her signature black (not on this trip).

No, we love Umetsu because when TIFF sent her 25 enormous posters, she turned them into a dress, which will hang in her studio window until the end of the festival. Harry Rosen’s Bloor Street tribute to old-school Hollywood drama is pretty, uh, pretty, but RU gets our vote for coolest use of promotional materials in a window display thus far.—Katy P