Starbucks is renaming its Blonde Roast to sound more Canadian

Starbucks is renaming its Blonde Roast to sound more Canadian

Starbucks is renaming its Blonde Roast to sound more Canadian

As part of its never-ending quest to lure coffee drinkers away from Timmies, Starbucks has launched a campaign to find a more Canadian name for its Blonde Roast. After canvassing the country for suggestions, the company has announced the three finalists, all of which sound like titles for cancelled CBC pilots: True North, Aurora Borealis and Kanosak, from the Inuit for gold. (You can vote for your favourite here.) But we have to wonder: what’s wrong with, well, “Blonde Roast?”