Concept: Housed in the same brick building that shelters Yorkville stalwart the Coffee Mill, Kelly Kimel’s new chocolatier is the nabe’s secret gooey centre. A charming boutique, upscale café and late-night lounge rolled into one, Moroco marries old-Hollywood glamour with Alice in Wonderland whimsy, offering sweet tooths a place to eat, drink and be seen.

Crowd: Strains of mellow Latin jazz and the rustle of designer denim fill the space at night, while daylight hours draw oasis-seeking shoppers. The less adventurous may peer through the window wondering what lies beyond the bright, truffle-filled boutique, but well-heeled sugar fiends in the know unwind by the fire in the concealed dining room.

Cocktail: Patrons yearning for a stiffer alternative to the gleaming salon’s list of specialty coffees and artisanal teas have their pick of ports, wines and bubbly. Committed chocoholics can slip into a coma with irresistibly thick, cocoa-rific glasses of the divine dessert itself.

Moroco Chocolat, 99 Yorkville Ave., 416-961-2202. Tuesday and Wednesday 11:30 a.m.–10 p.m., Thursday to Saturday 11:30 a.m.–midnight, Sunday 11:30 a.m.–6 p.m.

Related:
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• Mature Content: Sugary treats are evolving, taking on a range of flavours more palatable to adults than sweet-toothed tots
• Return of the Dark Knight: Chocolate pasta? Chocolate duck? The addictive confection is showing up in some unlikely places
• Sweets Hereafter: Sales of confections remain strong even when the economy tanks. Chris McDonald figures now is the perfect time to open an haute dessert shop