Valet parking and alcohol: coming soon to the Cineplex Queensway

Valet parking and alcohol: coming soon to the Cineplex Queensway

If Cineplex has its way, Toronto moviegoers with a little money to spend will no longer be subjected to seeing movies with the riff-raff. According to the Star, the multiplex operator is upping its game by opening a massive new five-auditorium VIP section at its Queensway location on January 17.

The swank new theatres are like giant-sized versions of the tiny VIP rooms at Yorkville’s Varsity Cinemas. They’re designed to eliminate all the supposed hardships of regular, poor-person moviegoing: cramped quarters, lousy food, the presence of children, and L.O.A. (Lack of Alcohol). Fancy snacks and cocktails will be delivered directly to recliner-style seats. There will even be optional valet parking and a lounge with a fireplace.

Like the Varsity, Queensway VIP will be imposing a $7 to $10 surcharge on a basic $12.99 ticket, meaning anyone who wants to spare themselves the chatter of children will have to pay significantly more. If Cineplex CEO Ellis Jacob’s plans come to fruition, Toronto can expect four similar VIP theatres to open over the next two years, including one at Yonge-Dundas. It’s a good thing those seats are cushy, because they’re going to need to pad some mighty fat wallets.