ROM announces exhibit of Bollywood advertising timed to Indian film awards

ROM announces exhibit of Bollywood advertising timed to Indian film awards

Garam Masala, 1972 (Image: courtesy of the Hartwick Collection) 

The Royal Ontario Museum announced yesterday that it will host a new exhibit on the history of Bollywood advertising starting June 11. “Bollywood Cinema Showcards: Indian Film Art from the 1950s to the 1980s” consists of 120 pieces of advertising for Bollywood films, and will run until early October. The exhibition is being billed as a celebration of the Year of India in Canada, a campaign of the High Commission of India in Ottawa, with the upcoming International Indian Film Academy Awards in late June being a high point of the campaign. It also comes on the heels of the AGO’s popular Maharaja exhibit. In addition the showcards, the ROM will display a selection of Indian painted photographs from its permanent collection, dating from the 1880s to the 1940s.