What it is: RealTV Films’ Social Media Lounge (vying for the longest gifting-lounge title this TIFF) has partnered with Chic Little Devil, an L.A.-based style boutique, to offer celebs swag, make-overs, food and booze. Many of the products aren’t to give away but to showcase; and the space offers film people a place to hang out and decompress near the TIFF epicentre, the Bell Lightbox.
Who goes: TIFF hot commodities Emily Hampshire (who wore an Herve Leger-style dress from Chic Little Devil to the Alliance Films Party) and Katie Boland, Tara Spencer-Nairn of Corner Gas, and Playboy Bunny Bridget Marquardt have all stopped in. Guests expected this week are Megan Fox, Jamie Kennedy and Keshia Chanté.
What they get: Marquardt left with a gifted piece from jewellery designer Feri, and Hampshire and Boland borrowed dresses from Chic Little Devil for their nights on the town. Celebs looking to channel their inner rock star (or at least their inner Rock Band star) can check out electronic instruments from You Rock Guitars, which double as real git-boxes and as Guitar Hero controllers. As with most lounges, makeup and hair services are available, this time from Brennen Demelo Studio and Winks Eyelash boutique. Our favourite was the Ed Hardy water bottle we received in our gift bag. We’d look amazing at the gym, if we ever went.