Move over, burning log: Swiss Chalet partners with Rogers to launch the Rotisserie Channel

Move over, burning log: Swiss Chalet partners with Rogers to launch the Rotisserie Channel

Not the actual channel 

Remember when Rogers introduced the fireplace and aquarium channels for people to waste electricity relax? Starting February 28th, if those same viewers have a hankering for chicken, channel 208 will be the station for them. Swiss Chalet has partnered with Rogers to launch the Rotisserie Channel, featuring non-stop footage of chickens turning on a spit. From the Globe and Mail:

“This is the first thing of this kind that we’ve done,” Rogers spokesperson Kathy Murphy said on Tuesday, adding that the cost of buying an entire channel for promotional purposes was “expensive.”

The footage, which will run until late May, has Carlos Moreno, the executive vice-president and creative director of BBDO Toronto (the company responsible for the campaign), excited. When asked if people would tune in, he told the Globe, “of course! Chicken, it’s delicious; the beautiful sound of chicken crackling, it’s great.”

Swiss Chalet is so synonymous with Canadian chicken that we wouldn’t have thought they needed to advertise, but we guess that’s how Coca-Cola stays on top, too. No word yet on if Quebecers will be getting a similar St-Hubert channel.

Rogers’ new ambient TV: Rotisserie chicken [Globe and Mail]

(Image: chicken, Phil Gwinn)