CBC wins the domestic rights for 2014 and 2016 Olympic Games, saving Canadians from having to watch NBC
After much uncertainty and several failed bids, CBC has wrangled the TV, radio and Internet rights for the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro. That’s a relief, considering there was a chance Canadians would be stuck watching the (very unpopular) NBC broadcasts after the International Olympic Committee shut down a pair of joint bids between CBC and Bell Media, and Rogers Communications withdrew from the race in September 2011. The details of how much CBC paid have not yet been released, but the rights for the Vancouver and London games cost a Bell-CTV-Rogers consortium $153 million. Not chump change. [CBC]
GET OVER IT. Toronto LIfe and Canadians sure love jumping to it when America comes short. Yes, NBC has done a crap job a covering the olympics; but how many articles do you need to write about why Canada is better. It’s annoying. Move on.
But can CBC do as good of job as Rogers and CTV have done??? Do they even have the bodies to cover everything? Will Brian Williams be going back to CBC?
Lots of questions….