VIDEO: Thousands risk frostbite for Justin Bieber and the Today Show (but really, Justin Bieber)

Justin Bieber is milking his success by coming out with a holiday album, which is a smart business decision, but absolutely grating for anyone who isn’t a young child or a strange adult. On the off-chance that you weren’t shivering outside of the Today Show yesterday, like thousands of insane Beliebers, here’s a look at his morning holiday concert, with special appearances from Usher, purple hoodies, purple fingerless gloves and a healthy smattering of mothers of Bieb fanboys and girls (or, perhaps, just older women who feel a connection with the Biebz—we don’t discriminate).