How much does Marilyn Monroe’s face cost? The Torontonian who just bought the rights to her image isn’t telling

How much does Marilyn Monroe’s face cost? The Torontonian who just bought the rights to her image isn’t telling

(Image: Ralph Hogaboom) 

The Toronto-based head of Authentic Brands Group, Jamie Salter, recently purchased the rights to Marilyn Monroe’s name, image and likeness. This is a historic purchase, to say the least—few could fail to recognize the buxom blonde. But what’s the dollar value of the iconic visual made famous by The Seven Year Itch and Andy Warhol? Salter isn’t saying, but we’re betting it’s big.

Thankfully, Salter seems to appreciate the significance of owning the rights to the image of one of the most recognizable faces ever. Salter told the CBC, “Marilyn Monroe is recognized around the world as the embodiment of beauty and glamour… Quite simply, her name and her image have timeless appeal. We feel fortunate to be responsible for the future.”

Authentic Brands Group partnered with National Collectibles Inc., purchasing the rights from Monroe’s estate, and reports have emerged that Marilyn may be appearing on a product near you soon. Salter’s Authentic Brand Group also bought the rights to Bob Marley’s name and image in a similar acquisition several years ago. Considering we have yet to see Bob Marley Apple “We’re Jammin’” Toast Spreads, Marilyn’s image appears to be in good hands.

• Canadian buys Marilyn Monroe rights [CBC News]