First Africa-themed gaffes, now adultery: Miss Universe Canada more interesting this year

When we checked in on Friday, the Miss Universe Canada competition had a problem: one of its contestants was making off-colour comparisons to malnourished African children. Well, the good news is the pageant can stop worrying about those headlines because something much juicier has come up. Sophie Froment, one of the contestants, has done ads for adultery hook-up site Ashley Madison. The Toronto Star has the goods:

Although Froment, a 21-year-old law student, is currently featured in a U.S. television commercial for the company wearing lingerie, the ads in question were never broadcast. But someone—Froment says she doesn’t know who—posted them on-line. In one commercial, Froment is topless and lying on her stomach on a bed with a man. In another, she’s kissing him.

Miss Universe Canada has responded by giving Froment the boot. Security left her at a bus station with $100 when she refused their offer to buy a ticket. Sure, Ashley Madison’s slogan—”Life is Short. Have an Affair”—doesn’t rate as family-friendly, but bikini-clad women strutting around a stage in high heels isn’t tasteful either.

• Steamy commercials lead to eviction from pageant [Toronto Star]