RIM embraces its square-ness and provides software for other, cooler smartphones

RIM embraces its square-ness and provides software for other, cooler smartphones

(Image: Cheon Fong Liew) 

After trying too hard to seem cool (the Bold Team superheroes appealed to absolutely no one, and an attempt to get in on the tablet trend didn’t go as planned), Research in Motion has finally realized it’s got to focus on its enterprise customers. CEO Thorston Heins’s first move since the company released awful fourth-quarter results was to release BlackBerry Mobile Fusion software, which allows IT departments to manage the security of not only BlackBerrys, but also sexier smart phones like the iPhone and Android devices. The company has already shed several security-conscious clients and seems to be trying to keep the corporate world interested in their software, if not the phones themselves. The new plan won’t make Apple panic, but it’s a conservative move that at least won’t embarrass RIM. Read the entire story [TechCrunch] »